What can other companies and teams learn from the successes and failures of the way your product, service, or other experience influenced the financial prosperity of the business?
Bring them value, giftwrapped in context
We learned what the customer valued in order to offer them solutions that fit within the given context to drive better business results. Our design is returning McGraw-Hill over 5X’s their development costs, because of the efficiencies it’s producing for their field sales representatives. The design achieved this by unifying disparate systems, embedding controls, and most importantly, structuring information in the
context of use. One rep found the app so intuitive and relevant that he said, “this app is so smart, it’s like it thinks for me”. Looking back, we could not have achieved this without McGraw-Hill’s investment in ethnographic research. The insights our team uncovered, through time spend with the customer, observing their key needs, drove the design towards the solution we ultimately delivered.
In healthcare, accessible and qualityinformation is critical to creating superior patient outcomes. Just ask any orthopedic surgeon, who must regularly rely upon knowledge of the latest techniques and solutions to restore mobility, alleviate pain and improve quality of life for patients worldwide. Many turn to Zimmer, one of the orthopedic industry’s most prominent players, to deliver innovative and personalized joint replacement technologies.
A world leader in musculo-skeletal health, Zimmer launched a social, mobile and real-time iPad app – custom built on Force.com – to share the latest details on Zimmer products as well as new surgical techniques that can be utilized by doctors anywhere and anytime…even in the operating room. Now surgeons can be supported by Zimmer sales professionals, and have instant access to all the information they need to make the best medical decisions possible for their patients. Best of all, the app was built in just 12 weeks, saving Zimmer from having to waste time and resources in the development process. In a recent interview with Network World, Zimmer’s Global CIO Raj Kushwaha notes: “We went from prototyping on 30 machines to a full deployment on 3,000 machines in just eight weeks, which still is amazing to me.”
Check out this short video showcasing Zimmer’s social enterprise story…a testament to the transformative power of social, mobile and the cloud. Just one more example of how the Salesforce Platform allows companies to build transformational apps that weren’t possible just 12 months ago: